Your True Shade (YTS) is Jamaica’s first natural make up line. We were incorporated in 2015 and our vision is to accentuate the existing beauty of women across the Caribbean and it’s far reaching diaspora. It is a high quality product that uses natural minerals and local ingredients to create a potpourri of 23 make up shade variations, bronzers, blush among other products that match the shades of the Caribbean woman. YTS is keen on our mantra “Flawless Skin and Flawless Makeup” This is demonstrated in our skin care line of soaps, bamboo charcoal peel off mask, moisturizer, makeup wipes and toner and our facial spa kit. What makes us different is the ingredients that we have left out of our products. We do not use any parabens, talc, chemical dyes, fragrances, silicones, waxes, PEG, octinoxate, among others harmful ingredients that are in conventional make-up.
We are the first and only Caribbean brand to receive cruelty free certification from Cruelty Free International (UK).