The Caribbean is widely recognised as the birthplace of Rum. Rum, as an alcoholic beverage, is part of the growing spirits industry with rum sales exceeding US$2.6 billion in 2015. Rum is a diverse product and is differentiated based on the production method and inputs utilized. Global exports of rum increased 37.5% between 2006 and 2015, peaking in 2013 at over US$1.63 billion in exports. 


September 27, 2019 

09:00 – 17:00 Business to Business Meetings

09:00 – 10:00 Mastering Caribbean Rum (Mezzanine) 

Ian Burrell

Join Ian Burrell, international spirits ambassador and one of the most traveled and acclaimed figures within the drinks industry for a master class on rum production and how to use rum in cocktails. Ian has established himself as the world’s ONLY recognised Global Ambassador for the rum category and has conducted masterclasses and seminars, sipped cocktails and judged competitions on no less than 7 continents around the world. 

Why you should attend…

  • Meet leading suppliers from the Caribbean
  • Reduce sourcing costs
  • Buy directly from producers
  • Explore new opportunities for trade with the Caribbean
  • Take advantage of the EU-Economic Partnership Agreement (EPA) with the Caribbean and source authentic Caribbean products and services.


The Caribbean is world-famous as the home of rum. Global rum exports have increased by 26.86% over the last three years to reach a value of 1.45 million euros. In Europe, consumption in this market is led by Germany and Spain. In Spain, rum consumption makes up 14% of the spirits market, and in 2018 over 68% of global imports of rum came from the European market.

Over the past decade production of rum has been diversified to include a variety of flavours such as Cockspur’s Splash which is available in Apple, Mango-Passion Fruit and Pineapple.  AKAL’s Chai Rum is yet another diversified Caribbean offering and these new flavoured ‘rums’, classified as Spirit Drink are well received in European markets.  The region remains well poised to make a substantial contribution to international rum markets, as multiple Caribbean islands continue to be heavily involved in the regional rum value chain, as rum continues to be one of the region’s major earners of foreign exchange.