Irie Rock was founded out of the healthy appreciation for all things natural, cultivated by Chief Executive Officer, Raquell Brown while spending a lot of time in her grandmother’s fruit and herb garden. Starting out with three fragrances – mango, papaya and coconut featured in body butter, body scrub and massage oil – the Irie Rock line has now grown to 10 exotic fragrances maufactured.
Unique Business Proposition & Vision/Mission Statement
Mission: “To rejuvenate, replenish and moisturize the skin leaving it looking youthful.”
Company Achievements: Successes, Awards, References etc.
Some of our achievements are:
• Jamaica Manufacturers Association Award for New Manufacturer of the Year 2015.
• National Baking Company Bold Ones in Manufacturing 2014 -15.
Company Product/Service Range
Our producs include, Irie Rock Tea Tree & Witch Hazel Facial Line, Irie Rock Serum and Irie Rock Bodycare.
Differentiators, what makes your Company, products, services special?
Our products are made with all-natural ingredients such as Cocoa Butter, Coconut Oil and Shea Butter and infused with delectable Caribbean fragrances such as Papaya, Mango, Coconut, Vanilla and Citrus. The Tea Tree and Witch Hazel Facial Line comprises a deep pore facial cleanser, a refreshing facial toner and treatment, a replenishing facial moisturizer and a rejuvenating facial scrub. These products can be used on any type of skin. A careful selection of scents guided by regular consultation with our customers has encouraged us to introduce at least two new scents each year making one tropical and the other a subtler blend.
Current market position, Company growth plans, Export experience and capabilities, production capabilities, Company/product certifications.
Having penetrated the local market spa market, we would like to concentrate our efforts on growing the retail market through pharmacies, retail stores and beauty shops. Plans are also afoot to expand the product line to include an anti-aging line, as well as to increase the product offerings of the Tea tree and Witch hazel. We also have our eyes set on entering the US and European markets. Our product offerings are Organic EU and FDA certified.