TrackDrip is an exclusive on-demand music streaming app that officially launched on July 7th, 2019. The new music streaming app is dedicated to local artists; serving both audio, video and User Generated Content (UGC).
Suriname, as the first launch market, is a diverse nation with a multitude of religions, languages and ethnicities. The people are proud of their local heritage and strong music affinity (especially Urban), this makes it an ideal beachhead for TrackDrip’s first launch market. The TrackDrip catalogue also boasts music and artists from the Netherlands, Cuba and Curacao. The company currently operates out of its Paramaribo headquarters, with representative offices in Curaçao, Netherlands, and Cuba.
Unique Business Proposition & Vision/Mission Statement
TrackDrip has a multi-sided business model, with three interdependent customer segments that all are needed to operate: music artists who supply music, consumers who stream it and brands that wish to engage with consumers through the power of music. TrackDrip offers five primary value propositions: accessibility, pricing, customization, performance, and complete multimedia ecosystem.
We offer a 90-day free trial, enabling customers to experience our product. After this period, consumers can sign-up for our premium version that costs only USD $4.99 /month (converted to local currency of the country). Instead of solely relying on familiar online payment methods, TrackDrip will have at least 100 retail shops selling physical pre-paid vouchers in every market where it launches.
Company Achievements: Successes, Awards, References etc.
Fashion retailer ‘Galaxy’ used TrackDrip’s solution to run an ad campaign, resulting in increased awareness of the brand among customers.
Differentiators, what makes your Company, products, services special?
In comparison to other current music streaming platforms, TrackDrip serves both audio, video and User Generated Content (UGC) creating a complete media entertainment eco-system taking the best of Spotify, YouTube, Netflix etc. and bringing it together in one platform. Our content ingestion services are automated and 100% FREE now and forever for all content creators. Streaming pay-out rates are flat-fee based solely on the earning potential of the content creator.
Current market position, Company growth plans, Export experience and capabilities, production capabilities, Company/product certifications.
Current Company Growth Plan: To be active in 5 countries before 2020 as outlined below.
7th July – Suriname, as the first launch market.
7th July – Cuba
13th July – Netherlands (Caribbean Diaspora)
20th July – Curaçao (Avilla Beach Hotel)
4th October – Curaçao
20th September – Sint Maarten
1st October – Barbados
15th October – Cuba
1st November – Trinidad