September 27, 2019
09:00 – 17:00 Business to Business Meetings
09:00 – 10:00 Music, Film, Animation: Caribbean creative industries connect (Suite)
Join us in the creative lounges to explore opportunities to collaborate with Caribbean creatives in your desired sector.
THE CULTURAL AND CREATIVE INDUSTRIES
The increase in demand for Caribbean music is reflected in the huge popularity of festivals featuring this genre of music in European countries, such as Summerjam reggae festival in Germany, Ibiza Soca festival in Spain and Reggae Sun Ska Festival in France, along with many others.
Music and the wider creative industry is one priority sector across the Caribbean region for several reasons. Among them is the fact that the region’s vibrant culture has been able to navigate its way into North American and European markets with music at the spearhead as the major pioneering force. International audiences are able to experience Caribbean lifestyle through the unique rhythmic story-telling of indigenous genres such Reggae, Soca and Caribbean Jazz and Zouk, which exist in English, Spanish, French and Dutch. This has an immeasurable impact on painting the Caribbean as a place one must visit, thereby attracting further tourism inflows. The target audience for ‘Music’ includes music managers, agents, promoters, artists, producers and record label owners in Italy, Germany, France, Netherlands and Poland.
These countries have been identified on the basis of evidence of early acceptance and adoption of Caribbean music, in addition to factors such as the presence of a strong and vibrant Caribbean diasporic community, existence of large music retail markets, income profile, population demographics and other social, cultural and historical factors. This welcome acceptance of Caribbean music is reflected through the hosting of events such as France’s Reggae Sun Ska, Germany’s Summerjam and Ibiza’s Sun Sea and Soca festival. French Dancehall/Reggae themed nightclub L’Aeronef and Radio Station La Grosse Reggae Radio Paris are further examples of Caribbean music’s market penetration. Soca & Zouk music also lay the platform for major European carnivals such as France’s ‘Carnaval Tropical de Paris’, Germany’s Karneval der Kulturen and Rotterdam held in The Netherlands. These carnival festivities present major revenue earning opportunities for Caribbean artists within these two genres. The objective to be achieved through highlighting this sector, is to unveil additional international opportunities for Caribbean artists and entertainers, by establishing win-win partnerships between EU private sector representatives who will be eager to identify opportunities to enhance and further diversify their product offerings, and CARIFORUM participants eager to gain access to larger international markets. Caribbean music may further be marketed for regional benefit through its use as background music in cinematic productions and also for various styles of dance.
Culturally, leisure and recreation activities in Poland are concerned with the consumption of artistic expression through music (festivals), theatres (performance), cinema (film), art (museums), etc. The Polish market has an established connection to reggae music and other Jamaican cultural elements. As such, one may contend that this is a well laid platform for the introduction of a wider Caribbean culture in the creative industry market. In addition, there is a small but active African diaspora in Poland which hosts several festivals and events under their “Afryka Connect Foundation”. The similarities in the rhythmic and thematic characteristics of the respective indigenous genres (Caribbean and African) create positive implications for the potential of Caribbean music exports to perform well in this niche market. An important point to highlight here is the diversification occurring in the domestic creative industries, as in Trinidad and Tobago with Soca music being diversified into film through the 2016 production “Bazodee”. In July of 2018 Germany hosted ‘The Caribbean Film Corner Berlin’ which featured over 20 films from Caribbean countries such as Trinidad & Tobago, Jamaica, Martinique, Guadeloupe, Cuba & the Dominican Republic. Caribbean Film Corner has been successfully showcasing Caribbean film throughout Europe for the last eight years, with previous screenings held in the UK and France. This event also features a Caribbean themed after-party where one can party to Cumbia, Reggae, Dub, Latin & Dancehall! To ensure the sustainability and further development of this and other ventures of a similar nature Caribbean film as part of the creative industry should be given high priority.
The Caribbean animation industry has been in nascent stages over the past couple of years, with small independent groups and companies existing throughout the Caribbean. Significant strides have been made through small investments into studios and state-funded subsided entrepreneurship hubs. But the industry can only be poised to be a major player in the worldwide industry in the years to come, if we are able to leverage globalization on a micro-level and formalize inter-island relations on a macro-level. The animation industry in the Caribbean has been identified by Governments and state enterprises as an industry for growth and a contributor to potential diversification activities within the ICT sector. Using the Animae Caribe Animation Festival as a starting point for the animation industry in Trinidad and Tobago and as a collaboration point for the wider Caribbean animation industry, the region’s development for animation has been taking place for 15 years.
Some achievements within the regional animation industry include:
- Kina Sky Animated Short Film (Coretta Singer, Jamaica) — One of Thirty Finalists in the Nickelodeon Animation festival in 2009
- Several animation studios launched in and around the region (2010- 2016) ( Full Circle, Lab 206 and Second Floor Studios(Trinidad), CDMA (Barbados) , Reel Rock( Jamaica), SkyRes and Alcyone (Jamaica), Matrix Animation Studios (Guyana) are just some.
- Kingstoon Animation Festival Existence celebrating 2 years(2014- 2016)
- Asifa Caribbean Chapter is recognised as part of the international industry community, and electing a new chapter president (2016)
The study ‘Mapping the Animation Industry’ in Europe points to the fact that among audio-visual programmes, animation is the category with the largest European circulation. Animation has also played a major part in the world of film, with its application in movies and tv-series for both kids and adults, as well as a myriad of shorter applications, such as educational video series for kids and adults, in addition to the use for music lyric videos within that industry. As regional animators continue to gain regional and international recognition, this forum represents an ideal platform for these skilled individuals and groups to showcase their talents to the larger markets with significantly higher levels of demand for this type of service.
Why you should attend…
- Meet leading suppliers from the Caribbean
- Reduce sourcing costs
- Buy directly from producers
- Explore new opportunities for trade with the Caribbean
- Take advantage of the EU-Economic Partnership Agreement (EPA) with the Caribbean and source authentic Caribbean products and services.