This is arguably most important part of the exploration phase
Step 3 :
Set Brand Essence, Identify Unique Selling Point The exploration Phase

Setting your Brand DNA is arguably the most important part of the exploration phase. Before you even think about the style of your packaging, you need to define the backbone of your brand. Each brand has a unique selling point which makes them fundamentally, totally and utterly different; your brand essence should highlight this unique selling point.

Creating a statement of onliness can help you crack what is truly distinctive about what you are offering.  Without this stage, your brand will just be an indistinctive drop in the export market.