Your digital presence will be as important as your packaging
In the development phase, you also need to think about addressing the wants and needs of a highly demanding market. Millennial consumers value convenience, originality and interactivity above all. Your digital presence will be as important as your packaging. ‘Prosumers’ like to be given a platform to contribute to the brand conversation. We know all too well that a brand with an international scope needs to have a firm marketing strategy and innovative campaign ideas that feel reactive.