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Upcoming Events
- 29 May Certified Business Management Training Grand Bahama Chamber of Commerce, The Mall Drive, Freeport, Grand Bahama
- 07 Jun WE-Xport at BMEX 2019 Lloyd Erskine Sandiford Centre, Barbados
- 20 Jun National Capacity Building Workshop on the Protection of Intellectual Property for Small and Medium Sized Enterprises Bahamas Agricultural and Industrial Corporation (BAIC) Head Office, Old Trail Rd, Nassau, Bahamas
Your digital presence will be as important as your packaging
In the development phase, you also need to think about addressing the wants and needs of a highly demanding market. Millennial consumers value convenience, originality and interactivity above all. Your digital presence will be as important as your packaging. ‘Prosumers’ like to be given a platform to contribute to the brand conversation. We know all too well that a brand with an international scope needs to have a firm marketing strategy and innovative campaign ideas that feel reactive.
