Who: The Real J’Can Enterprise
Profile: The Real J’Can Enterprise is a producer of Jamaican candles and souvenirs established in 1999 by Michael and Theresa Givans. Products utilise local Jamaican bamboo, cut, dried and processed in Manchester, as well as coconut shells harvested and prepared after the coconut water and jelly has been extracted by a local manufacturer.
Assistance received: The Scheme allowed the Real J’can Enterprise to concentrate on its marketing thrust. It financed the creation and launch of a website which has allowed the company to have global reach in promoting and distributing its product range. In addition, marketing materials were designed.
Impact: The marketing materials have given the company the means to target specific local markets such as wedding and corporate customers as well as better communicate with its main customers – hotel gift shops around the island.
For more information: www.realjcan.com