Who: Susie’s Inc.
Country: Antigua & Barbuda
Susie’s Inc. was established in 1960 as a small cottage industry by Susannah Tonge, (affectionately known as Susie). Rosemarie McMaster, Managing Director, took over the business in 1990, and it has now developed into an internationally sought pepper flavour enterprise, which can be used on all food types, in addition to serving as a seasoning complement. The company currently employs 15 persons and serves clients within the Caribbean, the United States and Europe.
Susie’s Inc. participated in the Study Tour for the Manufacturing Sector, which was held during June 2012 in Manchester, Hamburg and Paris. The objectives of the Tour were to provide an opportunity for CARIFORUM manufacturers to engage potential clients, investors, distributors, and partners from Europe, as well as business representatives from Africa and the Pacific.
During the Study Tour, collaborative links were made with other regional agro-processors and European counterparts. Hamburg, Germany also proved to be the most beneficial destination during the Tour as Susie’s Inc. was able to make a number of business contacts with companies and consultants. This led to the distribution of Susie’s Hot Sauce in Berlin and Denmark with export opportunities to the Czech Republic. There has also been an approximate seven percent increase in business following Study Tour participation.
“Networking is critical, especially among smaller companies who are looking to establish themselves on a wider global scale”, remarked Rosemarie McMaster. “I have also come to realize that marketing and brand development are just as critical as standards when it comes to penetrating the European Market”, McMaster concluded.