New Market Briefs Series
-The Caribbean Export Development Agency (Caribbean Export) announces the publication of a new Market Brief Series on opportunities for small and medium sized enterprises (SMEs) in the Caribbean Single Market Economy (CSME). The available titles are: Handicraft, Speciality Foods, Furniture, Engineering Services, Design Services (Fashion, Graphic, Interior Design etc.), Management Consulting Services and Health and Wellness Services. Ten strategies for success are identified and discussed in the ten chapters which should be of interest to SMES in the various sectors namely:
- Find Yourself Within the Global Marketplace
- Position Yourself Within the CSME
- Identify Your Service Offering
- Identify Your Target Market
- Prepare to Overcome Potential Barriers
- Know What Your Competitors Are Doing
- Differentiate Yourself From the Competition
- Align Your Company’s Goals With Strategic Opportunities
- Pursue Opportunities to Partner
- Employ a Promotion Strategy
The series was a joint effort between Caribbean Export and Trade Facilitation Office Canada.
Here is the link to the market briefs.
