Caribbean Pavilion at Summer Fancy Food
-CARIBBEAN PAVILION AT SUMMER FANCY FOOD
The flavour, taste and aroma of Caribbean food and culture will be on display at the 54th edition of the Summer International Fancy Food and Confection Show. According to Sam Kruiner, Caribbean Export Development Agency’s (Caribbean Export), Show Coordinator, “The Caribbean Pavilion provides exhibitors (exporters and potential exporters) with the opportunity to exhibit and promote their products in addition to attracting buyers from across North America.” Mr. Kruiner also stated that, “Buyers often seek out the Caribbean Pavilion to discover what is new, to track companies and to meet existing and new suppliers. The Pavilion is also a ‘must see’ for the trade press who provides the exhibitors additional publicity in the media and specialty publications.”
The Show to be held from June 29 – July 1 at the Jacob Javits Centre in New York, is the largest and the single most important forum for exporters to meet trade buyers in the mainstream New York market and take advantage of this window of opportunity to promote their products. Total Food Store and C-Store sales for the market are estimated to be $US55 billion dollars in 2006. In addition, there is a large ethnic (Caribbean) community in the New York area with a structured importer/distributor network reaching many of the small and medium size retailers and supermarkets in this area. This all justifies participation at the 54th edition of the Show will be held from June 29 – July 1, this year at the Jacob Javits Centre in New York.
13 companies namely: Calypso Rum Cakes and Jay’s Enterprises Inc of Barbados, Grace Foods International, B.A.B.A Ltd, Central Food Packers Ltd, West Best Foods Ltd, Value Manufacturing Ltd and The Pickapeppa Company Ltd of Jamaica and KC Confectionary Limited, Matouk International USA and RHS Marketing of Trinidad and Tobago and USA Dave West Indies Imports Inc (a distributor of Caribbean food products based in the USA), will be showcasing their products at the Show.
Over 100 authentic Caribbean products will be on display and include candy and individual snacks, condiments, conserves, jams, sugar confectionary, seasonings, shelf stable mixes, shelf stable and refrigerated sauces, salsas and dips, sodas, juices, rum and fruit cakes as well as nutmeg jams, jellies and liquor.
The most successful specialty food exporters in the Caribbean have established a foothold in this market by participating in this Show over the last 14 years that Caribbean Export had been coordinating participation. The companies continue to support the need for a Caribbean Pavilion and agree that exhibiting as a regional group allows maximum exposure and promotional benefits.
Companies interested in participating at the 15th Caribbean Pavilion at the Show should contact Sam Kruiner, Tel: (246) 436-0578 , Fax: (246) 436-9999, E-mail: skruiner@carib-export.com.
