11 Jul, 2017AST 4:30 pm02 Aug, 2017
Caribbean Export, in implementing the Regional Private Sector Development Programme (RPSDP) under the 11th European Development Fund (EDF), continues to assist CARIFORUM Small and Medium Size Enterprises (SMES) in increasing their export competitiveness. The recognition of the value of an exporter’s IP and the role IPR plays in innovation, and hence in the competitiveness of a company, is an important tool in achieving this objective. In fact, the identification and leveraging of a company’s IP and enhancing the knowledge of stakeholders through capacity building and the overall strengthening of export-ready firms falls squarely within the various areas of focus of the Agency.
Caribbean Export views IP as an important business tool that must be integrated into an entity’s business strategy (strategic business decision) and an increasingly important element of trade. Businesses are more likely to reap greater benefits if they consider the full range of IP issues in new product development. However, the role of IPR and intangible assets in business is insufficiently understood. Every business has a name under which it operates and most have a brand associated with their product(s) or service(s). This brand or name can be protected under intellectual property as a trademark. A trademark can be any sign that can be represented graphically, including letters, numbers and pictures. Once registered, a trademark is protected for ten years and can be renewed indefinitely. However, quite often businesses in the Caribbean do not register their trademarks or other IP, citing lack of awareness of what is necessary, the difficulty of the process and/or the cost associated with the registration. However, it has been shown that the costs and losses associated with non-registration of IP far outweigh the cost of registration.
This consultancy seeks to build stakeholder’s awareness of the importance of identification and protection of a business’ intellectual property as it relates to the brand associated with the business and its products or services and the consequences which may result due to the lack of protection.
Caribbean Export is therefore pleased to invite interested and eligible firms and consultants to review the Terms of Reference attached and submit technical and financial proposals for the provision of these consultancy services.
The deadline for submission of proposals is Wednesday, August 2, 2017 at 4:30pm EST. No late submissions will be accepted.