Launch of the Regional Sector Strategy and Standards Recommendations for the Spa And Wellness Sector


Bridgetown, Barbados, August 26, 2013.  The Caribbean Export Development Agency (Caribbean Export), in collaboration with the Caribbean Development Bank (CDB) and the United Kingdom’s Department for International Development (DfID) will be hosting the official launch of the Industry Standards for Spa and Wellness Entities in CARIFORUM Territories and the Caribbean Spa and Wellness Sector Strategy 2014-2018 at the Radisson Aquatica Resort, Barbados, on Wednesday 28th August 2013.  Caribbean Export will announce the implementation plan for the Development and Promotion of Caribbean Health and Wellness Tourism Sector, a project funded by CDB under the Caribbean Aid for Trade and Regional Integration Trust Fund  (CARTfund) Programme, with financing from UK-AID that will benefit the wider Caribbean.

Following the launch event, Caribbean Export will be conducting a workshop for Barbadian Spa & Wellness practitioners that will cover three main topics; Strategic Development, Marketing and Brand Development, and Standards and Quality Development. This workshop is part of a regional Spa & Wellness roadshow that Caribbean Export, in conjuction with the Caribbean Tourism Organization (CTO) and CARICOM Regional Organization for Standards and Quality (CROSQ), has been conducting during the month of August, where stakeholders are sensitised to the Regional Quality Assurance Measures Standards. “It is imperative for the growth of the Spa and Wellness Tourism sector here in Barbados and as a region that we secure endorsement from national policy makers and other stakeholders who can effect change to raise our standards and make the region more competitive internationally”  stated David Gomez, Managaer of Trade & Export Development at Caribbean Export.   The roadshow has already been to Belize, Dominica, Dominican Republic, Jamaica, and Saint Lucia.

The growth of the health and wellness segment of the Caribbean tourism industry will inevitably lead to job creation and corresponding economic growth of the CARIFORUM countries. According to a recent Commonwealth Study the global Health and Wellness industry is a US$40 billion international market and is growing at 30% per annum, the study has also predicted export earnings of around US$175 million for the Caribbean.


For more information about the Spa & Wellness project please contact David Gomez at