Caribbean Export’s main thrust is to assist CARIFORUM in producing regional winners—Brands capable of competing on a world stage.  To achieve this the agency needed a system which makes it easy to identify potential winners and work with then in a structured way to achieve winning results.

This meant fashioning a system which dissected the DNA of globally successful brands and taking those components for success and molding them into a scalable process for engaging with companies and delivering on interventions in a more focused way. Our research revealed that it was revealed that winning companies have effective processes for winning in four key areas which we refer to as the four bases of the HELIX.

These bases are: 

PRODUCT:

A clearly articulated and well developed solution for an identified consumer

MANAGEMENT:

A well developed and well versed collection of individuals and processes which

are fine tuned for building on opportunities

MARKETING:

A clear message and understanding of the solutions offered by the company and

the most effective way of gaining strong consumer interest and dedicated support

FINANCE:

A strong focus on revenue management and how to retain and grow it

Further exploration revealed that these four key areas for success within winning brands were supported by four main sub-areas or what we refer to as the base support.