Ron Barceló S.R.L is a Company dedicated to aging, blending, bottling, selling and distributing high quality rums. The Barceló rum had its origin in 1929, when Julián Barceló, arrived in the Dominican Republic with the purpose of making a rum that would go down in history as the best in the world, and just a year later, in 1930, he founded Barceló & Co. In 2002, the Barceló & Co. was renamed Ron Barceló SRL.

Unique Business Proposition & Vision/Mission Statement
Mission: “To be artesians in the elaboration of rums of high quality, maximizing the importance of the processes, assuring the innovation and profitability, satisfying the necessities of our clients and assuring the sustainable growth without losing competitiveness and the social commitment.”

Vision: “To position the Barcelo brand in the second place of sales of Latin rums worldwide, before the year 2022, maintaining the levels of profitability and the Company’s commitment to social sustainability.”

Company Achievements: Successes, Awards, References etc.
We are the only state grown Dominican rum and the first to be recognized as the best rum worldwide by the BTI. Since 2016 we have been the first carbon neutral status rum in the world with a Bilan Carbone® License. In addition, we are the only Dominican Rum brand who possesses its own distillery.

Sustainability Aspects
We incorporated an initiative for the comprehensive management of our greenhouse gas (GHG) emissions. Since then, we have gradually included the label “Carbon Neutral Status – Zero Emissions” in all of our products.

Company Product/Service Range
Our product portfolio responds only and exclusively to the production of Dominican aged rums. The main brand of our portfolio is Barceló.

Differentiators, what makes your Company, products, services special?
Our raw material; sugar cane juice, differentiates us. We produce our rum under the best climate conditions. Also, our production process is fully focused towards high quality standards and responsible environmental care.

Current market position, Company growth plans, Export experience and capabilities, production capabilities, Company/product certifications.
With our focus being the production of aged dark rums, the rum brand Barcelo is positioned as the second most exported dark rum brand worldwide. More than 60% of the production of the Barcelo rums are sold outside the base market that is the Dominican Republic. We have achieved presence in more than 70 markets throughout the global geography. We are leaders in the rum category in important markets such as Spain and Chile, as well as a solid second in Russia. Our Company follows standards of international certification guidelines such as: BSCI, ISO 9001, ISO 14001, KOSHER and also being the first rum to reach Carbon Neutral Status under Bilan Carbone license, which soon will reach certification grade.