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Build a consistent brand narrative

Step 5 – Build a consistent brand narrative

Building a convincing brand narrative is a way of sealing your brand essence

The Creation Phase

Building a convincing brand narrative is a way of sealing your brand essence. Your narrative should emphasise your brand onliness and thread consistently through every piece of communication that you produce.

Take the time to express what makes you rare.

A story is not merely expressed through words, your narrative should weave through every campaign, sound, picture, colour and idea that your brand produces.

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Caribbean Export is the regional trade and investment promotion agency focused on building a resilient Caribbean by providing cutting-edge and high-impact support to the private sector.

Produced with the financial assistance of the European Union.

Contact Us

Head Office

Baobab Tower, Warrens, St. Michael, Barbados

P.O. Box 5050 Postal code BB22026

 

Tel: +1(246) 436-0578

Fax: +1(246) 436-9999

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Sub-Regional Office

Av. Pedro Henríquez Ureña No. 150

Torre Diandy XIX, Piso 7

Santo Domingo, República Dominicana

 

Tel: + 1(809) 531-6565

Fax: + 1(809) 473-7532

E-mail: [email protected]

To file a complaint about any of our projects or report fraud or misconduct, please click here.

Bi-National Programme Office

4th Floor, 151 Angle Ave.

Jean Paul II & Impasse Duverger

Port-au-Prince, HAITI

 

Tel: +1 (509) 48 92 53 55

E-mail: [email protected]

 

To file a complaint about any of our projects or report fraud or misconduct, please click here.

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