Step 7: Getting your Product or Service to Market

Every market has its own set of rules and regulations covering safety, health, security, packaging and labeling, customs and duties among other things and these may vary depending on the product or service you are exporting. It is critical that you understand the rules and regulations that apply to your product or service before you ship your goods or even embark on opening a foreign business location.

Many first-time exporters use a freight forwarder to help them with international inspections and export documentation. Freight forwarders are experienced in rules and regulations of importing countries, methods of shipping, export regulations, and completing documents in a timely manner. It is the responsibility of the exporter to hire a freight forwarder; importers rarely (if ever) do this. The freight service starts from coordinating shipments at place of production to completing trade documents.

Also consider taking part in our PRONET Export Marketing workshops, which will help you to understand the challenges of exporting and take you through a systematic approach in preparing for export.

Also depending on the market and the route you are taking, necessary skills may include language fluency, good understanding of cultural differences, ability to research and evaluate your target market, and experience of dealing with freight forwarders or customs agents. You will also need to define the main stages, tasks and budgets required to implement your market-entry strategy. Also you will also need to consider training existing staff, employing new staff with the required skills and experience or using consultants to work with you in Ireland and/or overseas. 

Take a look at our short guides on:

“Managing Risk”

“Hiring A Sales Person Overseas”

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