Caribbean Soul Fusion is expected to showcase Caribbean culture and widen the market appeal for regional music. As such, the artists that will be preforming will represent the diverse nature of musical genres across the Caribbean. Not only will the entertainment industry benefit from the increased demand for the products on offer, but also performers will have the opportunity to display the export potential of their craft, which may result in gaining entry to the international market.
Soul Fusion will form part of the London 2012 initiative, and will feature two headline acts, and six (6) emerging artistes representing a wide range of Caribbean music genres, namely Reggae, Soca, Creole Music (Zouk, Kompa), Caribbean Jazz, Folk and Afro-‐Haitian.
In addition to Soul Fusion, the artistes and their respective managers will participate in the Investment Forum on August 8, 2012.
Caribbean Soul Fusion will be the climax to Caribbean Export’s London Engage initiative.