Eezee Kricket Success Story

 

Who: Eezee Kricket

Country: Barbados

Profile: Eezee Kricket is an innovative and challenging cricket trivia board game launched in February 2010.

Assistance received: Eezee Kricket recently received funding from Caribbean Export’s Direct Grant Assistance Scheme to conduct research in India and South Africa to determine market share and market access conditions in order to develop a marketing and media plan for entry in the markets.

Impact: Three thousand copies of the board game are being delivered to South Africa and negotiations are also in progress with potential distributors in India.

What beneficiaries have to say: “As the game became successful, increased its market share in CARICOM countries and also secured a distributor in the UK, it became necessary to enter the larger markets in other parts of the world in order to realise the vision for EeZee Kricket which is to ‘be a household name on a global basis’.” – Creator, Eezee Kricket, James Corbin.

For more information: www.eezeekricket.com

 

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