A Local Brand Bearing Fruit

 

#

Like most Caribbean islands, the Dominican Republic is abundant in fruit.  They are also known for producing some of the most varied of these tropical delicacies in the world, and the local sector is flourishing on the global stage. One company reaping the benefits of this competitive advantage is Procesadora Vizcaya.  The family-owned business was established in 1986, and manufacturers and distributes a wide range of tropical fruits and fruit products for mass consumption.  

“We have two lines, one for consumers and the other for factories in the food industry. The consumer line consists of locally grown fruit-based jams, syrup, pastes and pulps,” explained Miguel Gonalez Gerente, Managing Director. “For the factories, we produce tropical fruit bowls and value added products for the ice cream industry and the jam industry to name a few.”

Procesdora Vizcaya also packages whole and ground oregano, cinnamon, annatto, coriander seeds, sesame seeds, pepper and other spices for distribution. The company currently employs 52 persons full time, and an additional 45 seasonal staff to handle the increased production during peak times.

Miguel shared that his father established Procesdora Vizcaya because he saw the opportunity to meet the demand for tropical fruits in the Latin community, and the local factory industry.

“This was how we actually found our niche in the fruit manufacturing sector. After undertaking market research to ascertain consumer needs, we noticed that there was a void there to fill. So we started with a small line of fruit products to satisfy those needs and that is how we had our competitive advantage.”

Focusing primarily on consumer needs, Procesdora Vizcaya carved out a formidable share of the local market and is now considered one of the leaders in this sector. In addition to serving the local Latin community, the company targets consumers in the United States, Puerto Rico, and Cuba. In the regional and international spheres, the 28 year-old company has successfully broken into Aruba, Haiti, Turks and Caicos, Saint Maarten, Canada, and Spain.

Read the full article in Primed for Success vol. 3

“Download Primed for Success vol. 3”